Proven GTM Success Stories by Braba
Braba partners with tech companies to build tailored go-to-market strategies that convert traction into revenue across Latin America and the Iberian Peninsula. Our work spans SaaS, fintech, and deep-tech sectors, combining strategic insight with hands-on execution to unlock new markets and scale growth.
Dattos: High-Ticket GTM for Financial Operations
Dattos, a Brazilian deep-tech firm, transformed its banking-focused financial operations offering with a streamlined pitch and multi-tier pricing, enabling enterprise deal wins across LATAM.
Braba redefined Dattos’ commercial approach by centering the offer on audit and compliance risk, introducing a banking-first sales pitch, and establishing a Sales Enablement function to accelerate deal velocity.
Repositioned offer emphasizing financial integrity and risk mitigation
Senior advisors engaged to open doors at C-level in top banks
Arado: Scaling a B2B Agtech Marketplace
Arado grew from zero to USD 17M ARR by connecting small farmers directly with B2B buyers, reducing food waste and building strategic partnerships with major restaurant and retail groups.
Braba co-founded Arado’s commercial strategy, designing ICPs, sales processes, and partnerships that enabled rapid scale and recurring revenue streams.
Built demand side from scratch across multiple B2B segments
Closed strategic partnerships securing recurring revenue
Building Market Presence and Regional Expansion for SaaS Platforms
Braba partners with tech companies to establish and scale their presence in new markets. We focus on crafting tailored go-to-market strategies that address local buyer behaviors, pricing expectations, and operational challenges. Our work with LiveDune and mLabs highlights how strategic market entry and customer experience insights drive sustainable growth across Latin America.
LiveDune: From Zero to 30+ Enterprise Contracts
LiveDune entered Brazil with no local presence or references, building a commercial engine from scratch to capture the agency and brand segments.
We designed a Brazil-specific pricing model and go-to-market approach, combining active outbound prospecting with organic growth tactics. A 12-person local team was recruited and managed to support sales, product, and customer success, enabling the operation to reach breakeven within 12 months.
Closed over 30 enterprise contracts in under a year without initial local references.
Achieved 4,500 active users organically in the first four months with no paid acquisition budget.
mLabs: Market Intelligence and CX Strategy for Regional Expansion
mLabs sought to expand into Spanish-speaking Latin America and required validated market insights and customer experience diagnostics to guide their approach.
We conducted C-level primary research across Colombia, Mexico, and Argentina, mapped customer journey friction points, and delivered actionable recommendations on pricing, product features, and support infrastructure. This groundwork enabled mLabs to close 20 B2B accounts within three months and align their expansion strategy with real market data.
Validated buyer profiles and pricing models for Spanish-speaking LATAM markets through direct C-level interviews.
Identified critical customer experience improvements and recommended Spanish-language support to reduce adoption barriers.